This month
Sale prices and urgency, checked.
October 20266 claims
Do 'was' prices, countdowns and 'only 2 left' actually sell? Five sale tactics, checked against the evidence and the rules, before you build the sale.
Replies within one working day
Get found, then get chosen.
Fixed-price marketing projects from £2,500.
Worked with
- Meta
- PlayStation
- Bristol Myers Squibb
- Generator Hostels
- Eye Club
- The Goods Agency
- PrecisionBiotics
- UpSkill Digital
What we do
Big-brand experience, founder-led speed.
Every project has a clear scope, a fixed price and a quick turnaround. Pick one, or combine a few.
Claim check
Claims about marketing, checked against the evidence
One subject a month: what people assume, what the rules and the platforms actually say, and a verdict on each.
How it works
Free call
30 minutes on where you are, what you want and what's getting in the way.Fixed quote
A short plan with a clear scope and price. No retainer unless you want one.Delivery
Weekly updates, everything handed over at the end, and the numbers that show if it worked.
Who you work with
You work with me directly, not a junior account team.
I'm Rob Oxborough. I founded oXo Creatives in 2013 and run it full-time. Until 2026 I ran it alongside senior in-house marketing roles at Google, PlayStation and King, partner management at Meta, and digital product at NatWest. The person on the first call writes the plan and does the work.
See the workWork I managed for Generator Hostels, alongside their agencies, won two Drum Awards and was nominated for a third.
- The Drum Awards for the Digital Industries, 2017Best Website (Use of Visual Design)Winner, for Generator HostelsSource: The Drum's awards record
- The Drum Search Awards, 2018SEO & PPC: Best Integrated Strategy or CampaignWinner, for Generator HostelsSource: The Drum's awards record
- The Drum Awards for the Digital Industries, 2017Travel/Leisure/Sports Website, App or CampaignNominated, for Generator HostelsSource: The Drum's awards record
Insights
Latest thinking
All articles
Strategy3 min readDo countdown timers work in a sale?
Countdown timers can speed up a sale, but a timer that resets instead of ending is banned under UK consumer law.
Strategy3 min readDo 'only 2 left' messages make people buy?
'Only 2 left' can push people to buy, though the evidence is mixed. A false stock warning is banned, and the CMA says even a true one can mislead.
Strategy3 min readDoes adding a fee at checkout sell more?
Hiding a mandatory fee until checkout sells more, the research says, and UK consumer law bans it.
Say hello
Let's talk.
Tell us where your marketing is stuck. You'll get a straight answer on the call, whether you hire us or not.
Ask for a free callrobert@oxocreatives.comEmail